So Naughty Bricks has been finished for over three weeks now, submitted to the app store, approved, and all that remains is for me to click the button that will release the game. So why haven’t I done that yet? Marketing. Or rather, lack thereof.
I’m holding back the release of the game until I can complete a trailer and get a website up with a presskit on it, based on advice I was given about the futility of releasing a game without any sort of press push. It is the most frustrating thing I have had to do, sitting on a game when I just want people to play it! But I also don’t want to have run this marathon, only to stumble and give up right before the finish line.
A part of me doesn’t really believe that a good trailer will have much effect on sales, because it’s such a basic IOS puzzle game and no amount of marketing can overcome the fact that it doesn’t have a unique selling point to grab peoples attention. This comes back to my initial intention of making a really simple game that I could actually finish, rather than trying to do something ambitious and giving up before it was done. Well, mission accomplished, I’ve finished my first game! Just completing it is an achievement I know, but it has burdened me with making it a harder sell to get people interested in trying it.
Another part of me thinks that it’s actually a good game, with interesting puzzles and an appealing presentation that has a chance of finding a niche, and I don’t want to let my lack of confidence get in the way of it building a market for itself. So I’m trying to do all the marketing now, at the worst possible time in a games development cycle (after it’s already finished!), because I have a hope that the game is actually good enough to be purchased. The other reason I’m going through all of this is for the learning experience, so that when I make my second game, the game that is unique and worth covering and will grab peoples attention, I’ll have the marketing knowledge required to make the most of it. Naughty Bricks was always about learning first, learning how to develop a game, how to finish it, and now how to market it.
More than three weeks ago I finished my game, and then I realised that I needed to top up my reserves so I could actually afford to make a trailer, so since then I’ve been working on contract work. I’ve made some really fun animations for different game trailers, which I’ll get around to linking soon, but now that I have a break, I’m going to put my animation skills towards a Naughty Bricks trailer. Come hell or high water, the game will be out in the next month with a proper trailer backing it up.